What Is a Thrive Checkup?
We offer a few types of Thrive Checkups. In a nutshell, a seasoned marketing expert will use their eyes, special tools, their knowledge, and their expertise to forensically examine your marketing and/or website. They’ll then tell you what’s good, what’s not so good, and what to do about it (or in other words, where you have challenges and opportunities).
Looking at your marketing in segments instead of as a whole is similar to the parable of the six blind men each describing an elephant one at a time. None of them know they are describing an elephant – one feels the trunk and says it’s a tree branch, one feels a leg and thinks it’s a pillar, and so on.
If you’re not looking at your marketing as a whole, pieces can appear to be something they are not. And that means you could spend money and time trying to fix something that isn’t broken. Or worse, it could mean you’re not aware of an issue and suffer a consequence that could have been avoided.
Investment: From $5,000
Goal For A Thrive Checkup:
Discover the hidden challenges and pitfalls that are sabotaging the growth of your business.
Looking at your marketing in segments instead of as a whole is similar to the parable of the five blind men describing the elephant one at a time. None of them know they are describing an elephant – one feels the trunk and says it’s a tree branch, one feels a leg and thinks it’s a pillar, and so on.
If you are not looking at your marketing as a whole, pieces can appear to be something that they are not. And that means you could spend money and time trying to fix something that isn’t broken. Or worse, it could mean you’re not aware of an issue and suffer a consequence that could have been avoided.
Goal: Identify wasted spend, ways to improve the performance of your marketing channels and advertising account(s), and identify changes that will lead to a greater Return on Investment.
What We Examine: How you compare against other competitors in the search engines and advertisers spending a similar amount, what is wrong in your paid traffic accounts, what can be done to improve paid traffic performance, and the expected results if recommended changes are made. Simply, it’s a dive into your account(s) to determine areas that could use attention or work to improve performance and return on investment.
Paid Traffic Checkup
Goal: Review current marketing activities (SEO/organic traffic, referral strategy, offline strategies like direct mail or print advertising. Basically, any marketing activities not covered in Paid Traffic or Content Marketing Checkups) and what can be done to improve upon them, as well as a marketing plan for the future.
What We Examine: Determine if the right activities are happening, and what can be done to further improve. Uncover ways you can expand your footprint and improve your Marketing Return on Investment (MROI).
Content Marketing Strategy Checkup
Goal: Review content strategy, review existing content assets (content audit of blogs, emails, etc) and identify gaps in the content strategy.
What We Examine: Your branding, messaging and statement of value on your website, email sequences and marketing materials – and help you find the right positioning statement(s). You’ll also receive ideas for Acquisition, Activation and Monetization email campaign strategies and how to improve your current campaigns.
NOTE: While many, many people use the terms “content strategy” and “content marketing” interchangeably, they are not the same thing, because you can strategize about non-marketing content. For our purposes, though, when we talk about “content strategy,” you can assume we’re talking about “content marketing strategy.”
Website Usability Checkup
Providing a quality user experience is key to the success of any business, and for many potential clients and customers, the first experience of your company is through your website. However, a typical website has usability problems which can confuse, frustrate and deter potential clients and customers.
Goal: Identify and improve website pages to generate qualified visitors, leads and customers.
What We Examine: Page content and messaging, design/eye-path, lead generation, search engine optimization, social media, conversion issues and opportunities (optimize your website conversion rates for list building & sales), site gaps (in its vertical or among your competitors to see growth opportunities) and red flag warnings.
What You Receive
You will get a fat packet of invaluable information and video explanations, all nicely laid out and easy to read. You’ll get a summary of all of the research and the current state of affairs. Also, expect to receive a huge list of specific recommendations (not general ideas) that are also actionable to help you implement the findings of the Checkup(s). You can hand this to your team to implement the recommendations or hire Thrive Marketing to implement them for you.
What The Checkup(s) Is Not:
The report is not simply a bunch of reports a tool produces or text without data. (That you could do yourself.) We will take the analysis tools we use (there are so many) and the reports those tools give us, then compare and contrast the data the reports give, and then utilize our expertise compiling our assessment of what that data means for your site and your business. What you’re really paying for is the experience and knowledge of the marketing expert. Anyone can run tools that spit out reports, but what you’re really paying for is someone to go in, to assess, to analyze and to compile meaning from all that data into something that makes sense for your business and industry – and is easy for you to understand.
Who Is Doing Your Thrive Checkup?
First you get assigned a marketing expert. Not some person that’s really organized and only vaguely aware of marketing. Christie Turley is a veteran of the marketing industry who not only speaks the language, but actually knows what she is doing. She’ll be your one point of contact, so you never have to shoot an email off into the void and wonder if someone will get back to you.
Once she has all the information she needs from you and understands your goals, she’ll take it to the team and they’ll go to work.
When Do You Do a Thrive Checkup?
There’s really never an inconvenient time to do a Thrive Checkup because you’re going to find something to help improve your marketing results through the process. However, you probably don’t want to do a Checkup after a recent strategy change or PPC account update, as you could be assessing based on skewed information.
If you’re having website, marketing or PPC performance issues, you’ll definitely want to do a Checkup. It may also be a good idea to audit the account after the same person or team has been managing your marketing or website for an extended period of time.
Types Of Thrive Checkup Recommended At Least Once Per Year:
- Marketing Checkup
- Website Usability Checkup
- Paid Traffic Checkup
- Content Marketing Strategy Checkup
These Are Recommended Semi-Annually Or Quarterly If:
- If you’re adding or changing your website a lot each month, then it’s wise to do a Website Usability Checkup more often. As Google gets more stringent with its penalties, obtaining a quarterly or semi-annual checkup has become a business necessity. The importance of a Website Usability Checkup cannot be underestimated. For example, broken links may be dangerous to your website visibility on search engines. Additionally, technical problems can damage your credibility because visitors are less likely to trust websites that are slow or full of broken links. Interrupted sales funnels with usability challenges may cost you a lot of abandoned orders.
- If your paid advertising spend is on the high side or you’re making a lot of changes to your paid account on a daily or weekly basis, then you may want to do a Paid Traffic Checkup quarterly.