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Website Usability Analysis
Problem
The reason why 99.9% of websites fail is because they were designed by a technician and NOT a marketer. The reason for this is because technicians lack an understanding about Usability, customer behavior and what makes customers take action. Providing a quality user experience is key to the success of any business, and for many potential clients and customers, the first experience of your company is through your website. However, a typical website has usability problems which can confuse, frustrate and deter potential clients and customers.
Research suggests that one third of online transactions may be aborted due to usability problems.
Solution
We have senior-level marketing executives (including our very own website usability expert who has a Masters in Usability Engineering) as well as the technical people working at all stages of development, so we have the complete team working on the needed components, which interact with and impact each other to create a successful website:
- Marketing Strategy
- Navigational Structure
- Visual Design
- Copywriting
All of these interact and impact your website’s usability. We review issues of content and form which affect scanning and navigation, including:
- Unity and consistency
- Contrast and clarity
- Relevance and parsimony
- Order, grouping and hierarchy
Your report identifies specific problems with individual and related elements of your existing website and provides corresponding recommendations for appropriate remedies which can be implemented during your website re-design.
Result
According to usability guru, Dr. Jakob Nielsen, website redesign based on a usability analysis, on average increases traffic (hits) by 150% and increases online sales by 100%. Consequently, an investment in usability typically provides a return on between 10-fold and 100-fold.
Website Usability Reports are 5-10 pages and include focused, ready-to-use solutions to improve your website. You can give the report to the person who handles your website, so they can implement the recommendations. We can also implement them for you!
To learn more about the website review or to see a sample report, fill out the form below.