Tablet & Mobile Compatibility In 2014, 1 out of every 4 searches will be done through a mobile device. If a user has a problem with a mobile site, then there is a 40% chance that they would leave that site and visit a competitor’s (as reported in Adobe’s Mobile Experience Survey in 2011). Compatibility among different web browsers (Explorer, Firefox, Safari, Chrome, etc), monitor screen resolutions (small, medium to uber huge 30 inch monitors) and multiple devices (computers, laptops, mobile phones, iPads and other tablets) are all considerations when designing and building your website.
Information Architecture and Site Strategy is the roadmap for building the website. This roadmap explains how content should be organized, what functionality is needed, what calls-to-action are the most important and what the overall goal of the site is.
In 1/20 of a second, less than the time it takes someone to blink, people make aesthetic judgments about your website that influence the rest of their experience with the website (Source: Behavior and Information Technology Journal). To truly make your online marketing a success, the majority of the workload must be carried by the website. It must not only convince them not to leave in the first few seconds, it also must persuade them to stay long enough to take action.
According to usability guru, Dr. Jakob Nielsen, website redesign based on a usability analysis, on average increases traffic (hits) by 150% and increases online sales by 100%. Consequently, an investment in usability typically provides a return on between 10-fold and 100-fold.
Not only do we help you determine what visitors want to see when they arrive (through keyword research and other research), we help you develop the persuasive copy that motivates them to action, resulting in leads and sales. Web Development – We listen to what you want your website to accomplish and propose the solutions. You don’t have to understand tech-speak and know all of the fancy acronyms (HTML, CSS, PHP, CMS). We’ll explain the pros and cons each step of the way – in layman’s terms – to help you make the best choice for your company’s website.