Content Writing
Approach
- Be Useful – A website should contain useful, usable content that informs, sells, explains, and provides support to whatever the selling premise is.
- Be Relevant - Content also needs to contain the language that is in use by the customers, not the company. For example, your television manufacturing company may refer to the devices as televisions, but your customers are looking for TVs.
- Be Motivating - We edit and rewrite content, building compelling messaging and calls-to-action that increase conversions (leads and sales). With a unified voice in your message, we engage your prospects and your customers in a positive, trusting conversation.
Considerations
Search Engines
- What are people looking for?
- What words do they use when searching the search engines?
- What descriptions do you put into the navigation?
- Where do you want your audience to link?
Analytics
- What kind of content do your people seek?
- How long do people stay in your content?
- How often do they share it with others?
Social Media
- What are people talking about?
- Do they get engaged with your products/market?
- What do they say to others?
Email Marketing
- How do you get people back on your site?
- How do you get them to make requests for more information?
- How do you get them to buy more efficiently?
eCommerce
- Whom do you want to attract as potential customers?
- What do your product descriptions say and how do they aid the buying decisions?
- What are conversion rates for one page of content versus another?
- What is working well and what isn’t?
