A franchisee that markets hearing aids to Baby Boomers needed a way to increase sales and came to Thrive Marketing for help. We executed a franchise marketing campaign that utilized a somewhat unusual approach. Knowing that this generation loves to read and is willing to invest the time to research a product, we produced a long-form sales letter that told the compelling story of how a father’s love for his daughter spurred him to create a hearing aid with the most advanced technology available.
For an investment of just $1,000, the franchisee generate revenue of over $30,000 in just two weeks. This result far exceeded any campaign the corporate franchisor had ever executed. What’s more, this revenue was generated from just one of many lists available to the company, so the sales letter is a resource that has had tremendous ongoing value. We also created web-based campaigns for the client, but our awareness of the target market’s preferences and willingness to do something a little counterintuitive generated the big payoff.