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50 Avenues for Your Marketing Plan

marketing strategyThe rule of thumb is to invest approximately 3% of your annual gross revenues into capturing new leads, closing sales and retaining your current clients.

You should also have about 10 different marketing strategies working for you at the same time. That way, if one of your sources of leads stops working (which can happen), you only lose 10% of your leads stream and can work quickly to replace it. Can you imagine how you would feel if you lost 50% of your leads or all of them?

Marketing strategies don't have to cost much and sometimes don't cost anything...

50 Marketing Plan Ideas:

Word-of-mouth

  • Viral Marketing
  • Client Referrals

Advertising (print, web)

  • Newspaper ads
  • Television ads
  • Yellow pages
  • Classified ads
  • Infomercials
  • Magazine ads
  • Radio ads
  • Billboards
  • Movie ads
  • Air Blimps

Internet
(web marketing, web design, landing pages)

  • Email Newsletter
  • Search Engine Optimization
  • Search Engine Marketing
  • Web Ads
  • Ezine ads
  • Website
  • Landing Pages

Collateral (collateral design)

  • Business cards
  • Catalogs
  • Brochures
  • Flyers
  • Signs
  • Banners
  • Posters
  • Logo merchandise
  • Card decks

Promotion (strategy)

  • Contests
  • Sweepstakes
  • Take-one box
  • Gift Certificates
  • Window display
  • Car wrap

Public Relations (public relations)

  • Articles
  • Media releases
  • Fax broadcasts

Events

  • Public speaking
  • Seminars
  • Teleclasses
  • Webinars
  • Trade shows
  • Charity events
  • Networking
  • Special events

Direct Marketing (graphic design)

  • Sales letters
  • Doorhangers
  • Postcards

Sales (doubling sales)

  • Door-to-door
  • Telemarketing
  • Agents


Those who fail to plan, plan to fail.

Learn why marketing planing is the only thing more important than marketing.

Developing a Marketing Budget and Maximizing It

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. Learn how to develop a marketing budget.

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