Convert More Leads & Get More Sales – Automatically

• Are you your own best salesman?
• Do you often find that all the other little matters of business operations get in the way of both sales and sales follow-up?

While you are trying to grow your business, you depend on a sales staff to broaden your base of clients. However, your best sales person – you – can’t really take on any more. Perhaps your focus is on sales calls when it should be on marketing programs. The increased revenue you seek might well come to you through other marketing channels.

Good marketing is more than just good sales

The fuel that keeps the company engine running is sales. The typical owner of a sales-based company would agree that the sales department is where the real fun is. Sales is also the core activity in marketing, but sales is not the only activity.

Where even the best salesmanship falls short

The problem with sales is the time and effort it takes to follow-up. In order to grow the business, which takes increases in sales, you need more productivity from the sales people. With new sales contacts being the priority, there seems never to be enough time for other follow-up. That fact that business has grown by even one sale means that the company and its staff is stretched – even a little – with each new sale completed. Business owners wear so many hats. While they wear them, they must search out new clients. Further, while doing that, they put out the fires caused by friction in other projects. There has to be more to the sales activity than just person-to-person sales.

More sales people isn’t always necessary for more selling

Sales activity is people intensive. In order to increase sales (assuming your selling staff is already efficient and hard-working) a company would have to hire more sales people to make those additional person-to-person contacts.

The traditional sales process begins with generating leads.

Following that, sales people need to educate the prospective client about the products or services. Third comes the closing. Odds are that in any given 1000 leads, 100 prospects will arise that your sales staff can take to the next step: educate. From those 100, maybe ten new customers will develop.

What of the other 90-out-of-100 prospects?

If they were interested at first contact and became a prospect, they were likely still interested after the first contact. What happens to them? Often, it is about timing, but after the first contact, and before the follow-up, it is anybody’s game. A good share of them just waits to buy, as they are not in that big of a hurry. Maybe they come back to you but more likely they end up buying from someone else. The point is, if you don’t follow-up your contacts in those nine times out of ten, someone else will make the sale.

In addition to those ninety, sometimes prospects just come to you through word of mouth reference or a through a cold call. The time to educate the new prospect is devoted by a sales person but the follow-up is often not followed-up. Someone once said that you could make a million dollars in follow-up. The way to overcome the shortfall is through marketing automation.

Automated marketing tools to follow-up, educate, and cultivate

One of the great tools of marketing in the twenty-first century is the use of automation for sales follow-up. Automation can relieve your sales people of the follow-up, which, unfortunately, often doesn’t get done anyway. Through automation, you can carry-out the necessary follow-up on the remaining ninety prospects, cultivating them through other marketing and communication channels, and converting a few more each time you use it to live, paying customers.

New users of new tools need skilled help

This web-based software helps you double your sales by automating your marketing, sales, and customer relationships.

Using Automated Follow-up Technology, we can help you fix follow-up failure and:

• Convert more leads
• Get repeat sales
• Grow your business

Ready to see it in action?

Sign up for a live demo to experience first hand the power of Automated Follow-up Marketing.

About ThriveMarketing

We measure our success by your success. Through creative marketing strategies, we help our clients generate more leads, build more profits, shorten sales cycles and strengthen brands. Marketing doesn’t have to be expensive. It just has to be effective. Not to mention right for you. We work with all types of marketing budgets and have become experts at working with what you have – with one goal in mind: to produce results. For more information, please visit www.ThriveMarketing.net or call 1.866.521.0827.

ThriveMarketing is a proud recipient of multiple American Marketing Association Spectrum Awards and is ranked in the Top 25 Web Design Firms by The Phoenix Business Journal.

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