Persuasion: 6 Steps to Marketing Success
If you are having trouble getting people to say yes, you don’t need to change what you are proposing; you need to change how you present what you have to offer.
Robert Cialdini Ph.D., a professor of psychology at Arizona State University, summarizes the concept [...]

Doubling Sales is within reach with Marketing Automation
Getting your marketing to keep its best foot forward

There’s no question about it—the economy is tough.  However, as we discussed in last month’s article, a business can still thrive in downtimes.  In fact, ThriveMarketing can help you double your sales with some creative marketing [...]

Are you your own best salesman?
Do you often find that all the other little matters of business operations get in the way of both sales and sales follow-up?

While you are trying to grow your business, you depend on a sales staff to broaden your base of clients. However, your best sales person – you [...]

Marketing luxury brands is about the emotional appeal of an image
Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and [...]

Learning to market luxury products and services can help wrap that insulation around your company, too.
Quoting Anthony Hopkins in the movie, The Edge:
“Never feel sorry for a man with his own plane.”
Marketing to the affluent is different in its aspect from marketing to the middle-class consumer. We really don’t have to feel very sorry [...]

Being cheaper at the expense of quality is expensive.
Although we often forget the difference – even marketers, who of all people should know better – often succumb to the idea that the cheapest offer is the way to go; it is not. Doing something cheaply at the expense of quality did [...]

Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way?
Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling [...]