White Space: nothing becomes something
Certainly the things you say in and ad convey something about your product. What about what you don’t say?
The adage “less is more” has been proven with a study by the Journal of Consumer Research.
The study demonstrated that ads containing lots of white space lead customers to perceive the brand as:
More prestigious
More sophisticated
Trustworthy
Higher in [...]
An Internet Advertising Consultant specializes in quality, not quantity
An internet advertising consultant needs to provide enhancements
For a successful internet advertising consultant, the style of the copy has to be as important as the words it contains. Internet advertising consultants, contrary to popular belief, are just as much about making technical enhancements to a website, but must result in [...]
How to Influence People: Principles of Ethical Persuasion
Persuasion: 6 Steps to Marketing Success
If you are having trouble getting people to say yes, you don’t need to change what you are proposing; you need to change how you present what you have to offer.
Robert Cialdini Ph.D., a professor of psychology at Arizona State University, summarizes the concept [...]
Unique Selling Proposition: Why You Need One
Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way?
Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling [...]