Being cheaper at the expense of quality is expensive.
Although we often forget the difference – even marketers, who of all people should know better – often succumb to the idea that the cheapest offer is the way to go; it is not. Doing something cheaply at the expense of quality did [...]

According to April’s issue of Marketing News:
“More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.”
Hiring a Bigger Marketing Agency Isn’t Better.
If executives at large multi-million dollar companies believe this, we [...]

Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way?
Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling [...]