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The August issue of Entrepreneur Magazine highlights the top 10 places for starting a business, according to its editors.
Phoenix, Arizona is Number 5 on the list and nicknamed “The Expander” because it has grown by 50% over the last twenty years. This quick growth rate means that the city has all the [...]

Persuasion: 6 Steps to Marketing Success
If you are having trouble getting people to say yes, you don’t need to change what you are proposing; you need to change how you present what you have to offer.
Robert Cialdini Ph.D., a professor of psychology at Arizona State University, summarizes the concept [...]

Doubling Sales is within reach with Marketing Automation
Getting your marketing to keep its best foot forward

There’s no question about it—the economy is tough.  However, as we discussed in last month’s article, a business can still thrive in downtimes.  In fact, ThriveMarketing can help you double your sales with some creative marketing [...]

Marketing Fool: Someone who continues to perform the same action and honestly believes he or she will have a different result.
So how do you avoid this fool’s errand? Constantly tweak your marketing and never rest on your laurels.
Are you just sitting back expecting the money to roll in?
If so, you need to understand that [...]

Who actually buys on the internet may surprise you
Is the internet right for your customers?
Does your demographic audience use the internet?  Do you market products to audiences that you feel may not really use the internet to shop and make purchases?  There are a lot of assumptions made about who does and who [...]

With the economy in such a mess,
could my company still grow?
So many companies are in trouble and the economy shows us the trend won’t be over soon.  At the same time, many companies are flourishing – even now.  There are a lot of things that a company can do to assure its [...]

Are you your own best salesman?
Do you often find that all the other little matters of business operations get in the way of both sales and sales follow-up?

While you are trying to grow your business, you depend on a sales staff to broaden your base of clients. However, your best sales person – you [...]

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money.
Before you do ANYTHING, you need to determine the value of a single lead or a single [...]

Marketing luxury brands is about the emotional appeal of an image
Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and [...]

Learning to market luxury products and services can help wrap that insulation around your company, too.
Quoting Anthony Hopkins in the movie, The Edge:
“Never feel sorry for a man with his own plane.”
Marketing to the affluent is different in its aspect from marketing to the middle-class consumer. We really don’t have to feel very sorry [...]