White Space: nothing becomes something
Certainly the things you say in and ad convey something about your product. What about what you don’t say?
The adage “less is more” has been proven with a study by the Journal of Consumer Research.
The study demonstrated that ads containing lots of white space lead customers to perceive the brand as:
More prestigious
More sophisticated
Trustworthy
Higher in [...]
How to Leverage Social Media
This year more businesses will invest in social media than ever before. No matter what your business goals are, using this chart (click on the graphic to make it larger), you’ll learn how to leverage social media to:
communicate with customers
increase brand exposure
boost website traffic
increase SEO effectiveness
For more information about how Thrive Marketing can help you [...]
Landing Pages: freshen your site and pay back your marketing programs
Web designers can help you find new ways to improve your interactive business. The untrained may equate “landing page” with the website’s “home page.” However, a landing page can be any page you create for a special purpose. Like a home page, a great deal of thought, care, and design should [...]

