Template development isn’t just easier; it’s smarter

The biggest problem in the creative process for email marketing and design may be the way you manage the creative process itself. For most people, the creative cycle takes far too long and crowds out other important processes. When producing email pieces for internet marketing, the success comes in how efficiently each can be turned around and followed up. Eliminating repetitive steps in the creative process, including re-testing and re-checking elements, can be done by investing some up-front time in designing basic mailer templates.  (more…)

Phoenix marketing agency, Thrive Marketing, is a thought leader in social media marketing. Social media marketing has already become a leading way to boost sales and find new customers, but relatively few people really understand the implications and how to use it. Find out how you can increase your customer base and your sales through social media marketing.

Certainly the things you say in and ad convey something about your product.  What about what you don’t say?

The adage “less is more” has been proven with a study by the Journal of Consumer Research.

The study demonstrated that ads containing lots of white space lead customers to perceive the brand as:

• More prestigious
• More sophisticated
• Trustworthy
• Higher in product quality and leadership
• Lower in risk than the same ad without white space

Researchers noted that these associations go back to the 1960’s minimalist movement when people were moving away from artwork they felt was deception or full of illusion. The removal of excessive imagery and language makes the information in the ad appear more truthful, and makes the advertiser appear more truthful.

A note about white space: If you want to create a sophisticated and trustworthy brand, say less – not more – in the ads you create. Also, “white space” doesn’t necessarily mean the absence of color.  It just “simplified” — remove the unnecessary and enjoy the simplicity of the message (see Apple’s ad).

Source: “How Nothing Became Something: White Space, Rhetoric, History, and Meaning“ John W. Pracejus, G. Douglas Olsen, and Thomas C. O’Guinn. Journal of Consumer Research, 2006. Click here for a PDF of the report.

This year more businesses will invest in social media than ever before.  No matter what your business goals are, using this chart (click on the graphic to make it larger), you’ll learn how to leverage social media to:

• communicate with customers
• increase brand exposure
• boost website traffic
• increase SEO effectiveness

For more information about how Thrive Marketing can help you leverage Social Media, call us at 1-866-521-0827 or Request a Proposal.

Web designers can help you find new ways to improve your interactive business.  The untrained may equate “landing page” with the website’s “home page.”  However, a landing page can be any page you create for a special purpose.  Like a home page, a great deal of thought, care, and design should go into the construction of a landing page—no less so than for a home page.  Here are some tips that you may wish to consider as you entertain the possibility of using a landing page to boost sales as well as to measure your most effective marketing. (more…)

Arizona Internet Marketing Firm, Thrive Marketing, believes that your first step in web marketing should be one of your best steps.  Nothing can substitute for an effective headline at inviting a potential customer into your marketing efforts.  There are numerous opportunities and methods for creating effective headlines and getting the most out of that first, big step. (more…)

Once you have a Pay-per-Click (PPC) campaign set-up, why would you need an Interactive Agency to  maintain the campaign for you? Isn’t it simple enough to maintain yourself?

Protect Your Investment

Because you are spending money each time someone clicks on your PPC ad, you want to make sure you are attracting the right traffic with each click– and not throwing away money. (more…)

AZ marketing companies need to keep websites fresh and efficient.  This article is the second of two parts on how to get the very most from your company’s internet marketing efforts.  The first article, “Website Redesign: An Investment You Cannot Afford to Pass Up” discussed the importance of keeping your website updated and fresh and how to get the most out of your website.  This article discusses the three greatest areas of concern for website redesign success. (more…)

Thrive Marketing celebrates five years this month. “As an Employee, I was an Entrepreneur. I worked for businesses, both large and small, public and private, and treated them like they were my own business. They grew quickly and that’s why I founded Thrive Marketing in 2004 – to help companies gain market share rapidly,” remarks company president, Christie Turley. Read more about why we started Thrive.

Website Redesign: An Investment You Can’t Afford To Pass Up

Arizona marketing companies number almost like the stars in the sky.  However, not all those Arizona marketing companies are really all about marketing.  Good marketing is something everyone thinks they can do but for you, it is not too long before new ideas can run out.  What do you do when your promotion efforts start to get a little stale?  Arizona marketing companies like ThriveMarketing, LLC know what to do. (more…)