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Logo Design

Logo design takes a lot of thought and effort; most importantly, it takes a good, hard look at a company to determine what messages the logo should carry and how those messages are to be conveyed.

To design a great logo requires an understanding of:

  • what a logo does;
  • what elements make up a great logo;
  • and how to develop strategies for effectively using one.

A company's logo can be words only, pictures only, or it can be both. In fact, the word, logo, from the ancient Greek, means word or speech. The definition of the Greek word, icon, is picture. Logos become icons of identity. The modern logo often incorporates both concepts.

The weight given each (word/message and design/art) is important. The audience at which the logo is aimed is also an important part of the design decision.

Does your brand have what it takes to thrive? At ThriveMarketing, we will help you determine the following as part of designing your logo and brand identity:

  • Your message
  • Your brand's personality
  • How you want customers to think of you
  • The right message
  • The right colors
  • If your brand is consistent across all your marketing materials (from your brochure to your website)

Interview us for your project: