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Boost Your Website Conversions:
Landing Pages
You Have Traffic, Now What?
Most businesses hope that their marketing campaign has done enough to sell the customer once they arrive at a landing page. Realistically, it only motivated the visitor to make a split-second, no-risk decision to click or type a URL.
To truly make your campaign a success, the majority of the workload must be carried by the landing page. After all, it must not only convince them not to leave in the first few seconds, it also must persuade them to stay long enough to take action.
Landing Pages Boost Conversions for:
- eCommerce – visitors add an item to a shopping cart and begin the check- out process.
- Lead generation – visitors fill out a registration form to accept an offer. Offers may be white papers, coupons, free estimates, or free trials/samples.
- Relationship – visitors opt-in to receive communications from your company, which may include email newsletters, RSS feeds, print newsletter, etc.
- Branding and education – visitors simply spend time learning or interacting with the site. Success can be measured by pages viewed and time spent on the site.
- Membership – visitors register to actively use the site in return concessions such as payment or to be able to fully utilize features of your site.
- Viral marketing – visitors spread the word about the landing page through “tell-a-friend” email tools, blog links, word-of-mouth, etc.
Using cutting edge conversion strategies,
ThriveMarketing helps you:
Decrease User Frustration
- Create a registration form with the right amount of fields so they don’t get overwhelmed and bail.
- Develop a straightforward layout that is both easy for the visitor to figure out and functions properly (free from cart hang-ups and post-click error pages).
Create Customer-Focused Copy
- Formulate the right headline and its relevance to visitors.
- Write copy and strategize the overall length of copy.
- Develop compelling information about the offer, ensuring that enough details are available for a sound decision to be made (shipping, guarantees, privacy policy, and/or pricing information).
- Provide credibility by adding testimonials, guarantees, security graphics, etc.
Strengthen Visuals
- Design graphics that apply directly to the benefits of the page, rather than generic “touchy feely” clip art.
- Develop rich media information (streaming video and/or audio).
- If needed, improve overall website design presentation.
Improve PPC Investments & Qualified Leads
Write and optimize Pay-Per-Click (PPC) ad copy to ensure the right people are visiting your website, thereby improving your web marketing investment and the number of qualified leads.
Test, Test, Test
Conduct numerous split tests using different variations of headlines, page layout, copy, offers, and styles to find the combination which yields the best conversion rate.