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Email Marketing

email marketingRetain more customers. Email your customers and keep them informed. It is the most effective way of boosting customer retention and increasing sales (Forrester Research).

We create email marketing campaigns that:

  1. Form a relationship, a one-on-one dialogue, instead of a mass broadcast.
  2. Offer valuable content and information, rather than simply pushing products.
  3. Encourage customers to visit your website again and buy your product. View who clicked on your email and retarget them with a personalized message.

Enticing Customers to Subscribe

Current statistics show that 11% of all visitors to your website will subscribe to an email newsletter, given the right placement of the subscription box and the right offer enticing them to sign up.

  • Free Offer - Providing a "First Time Customer Discount" (great for B2C or ecommerce websites), Exclusive "Membership" into a Loyalty Program, or a "Free Report" or "White Paper," (Great for B2B websites) as your draw will improve visitor conversion to a newsletter subscription.  The Welcome Email, which arrives in the user's inbox immediately upon subscribing, includes a link to download their free report or a coupon code to input in the shopping cart.
  • Hover Ad - Adding a hover ad on our clients' websites not only increased sales, but 87% more people subscribed to their newsletters.
  • Privacy Policy - Include a visible Privacy Policy to help people feel more comfortable giving you personal information. For example, a good Privacy Policy focuses on the fact that you can unsubscribe at any time and that your information won't be rented, shared or sold with third parties.
  • Limit Information Gathering - Ask only the most important information to subscribe someone to a newsletter like First Name (for personalization purposes), Email Address and Zip Code (to track geography). Better yet, ask only for their email and they'll be even more likely to subscribe.

Designing & Sending an Email Newsletter that Gets Read

While getting people to subscribe is the first step, you must also stay in contact with your clients at least monthly.

Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. Those contacts can be expensive and time consuming. That's why email marketing is a critical part of any organization's marketing efforts.

It's 6 times cheaper to market and make a sale to an existing customer than to go find a new one. Emailing your customers and keeping them informed is the best way to keep your good customers and BOOST your SALES (Forrester Research).

We help with ALL Six Steps of an Effective Email Marketing Campaign:

  1. Opt-in Strategy (Hover Ad, Offer & Placement)
  2. Welcome Email (includes promised offer like a report or discount)
  3. Email Newsletter Design
  4. We can also convert your email newsletter to a print newsletter to mail.
  5. Writing Feature Articles
  6. Sending the HTML email
  7. Automatic Unsubscribe/Subscribe Management

We have different email marketing packages to accommodate any budget. For a free email marketing quote, please contact us.