How to Influence People: Principles of Ethical Persuasion

6 Steps to More Influential Marketing If you are having trouble getting people to say yes, you don’t need to change what you are proposing; you need to change how you present what you have to offer. Robert Cialdini Ph.D., a professor of psychology at Arizona State University, summarizes the concept behind his “Principles of Persuasion.” Principles that can change …

Doubling Sales is within reach with Marketing Automation

  Getting your marketing to keep its best foot forward There’s no question about it—the economy is tough.  However, as we discussed in last month’s article, a business can still thrive in downtimes.  In fact, ThriveMarketing can help you double your sales with some creative marketing automation and some inside knowledge that can make your website a more effective selling …

Luxury Marketing: Wants outweigh needs

Marketing luxury brands is about the emotional appeal of an image Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and several other countries, millions have scrambled to …

Luxury Marketing: Insulation from the Cold Of a Recession

Learning to market luxury products and services can help wrap that insulation around your company, too. Quoting Anthony Hopkins in the movie, The Edge: “Never feel sorry for a man with his own plane.” Marketing to the affluent is different in its aspect from marketing to the middle-class consumer. We really don’t have to feel very sorry for the product …