Landing Pages: freshen your site and pay back your marketing programs

Web designers can help you find new ways to improve your interactive business.  The untrained may equate “landing page” with the website’s “home page.”  However, a landing page can be any page you create for a special purpose.  Like a home page, a great deal of thought, care, and design should go into the construction of a landing page.  Here …

Small Ad Agencies and Marketing Firms – Bigger Isn’t Better

According to April’s issue of Marketing News: “More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.” Hiring a Bigger Marketing Agency Isn’t Better. If executives at large multi-million dollar companies believe this, we can only surmise that …