Landing Pages: freshen your site and pay back your marketing programs

Web designers can help you find new ways to improve your interactive business.  The untrained may equate “landing page” with the website’s “home page.”  However, a landing page can be any page you create for a special purpose.  Like a home page, a great deal of thought, care, and design should go into the construction of a landing page.  Here … Read More

Avoid Being a Marketing Fool

Marketing Fool: Someone who continues to perform the same action and honestly believes he or she will have a different result. So how do you avoid this fool’s errand? Constantly tweak your marketing and never rest on your laurels. Are you just sitting back expecting the money to roll in?

Developing a Marketing Budget and Maximizing It

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More

Small Ad Agencies and Marketing Firms – Bigger Isn’t Better

According to April’s issue of Marketing News: “More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.” Hiring a Bigger Marketing Agency Isn’t Better. If executives at large multi-million dollar companies believe this, we can only surmise that … Read More