Luxury Marketing: Wants outweigh needs

Marketing luxury brands is about the emotional appeal of an image Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and several other countries, millions have scrambled to … Read More

Luxury Marketing: Insulation from the Cold Of a Recession

Learning to market luxury products and services can help wrap that insulation around your company, too. Quoting Anthony Hopkins in the movie, The Edge: “Never feel sorry for a man with his own plane.” Marketing to the affluent is different in its aspect from marketing to the middle-class consumer. We really don’t have to feel very sorry for the product … Read More