If you ever had the chance to work in an advertising agency where the copywriters and graphic designers slave away at creating the right combination for your print advertisement, you would likely hear the phrase: “Make more white space!” What does it mean? Why would art and copy people want less art and copy by providing more white space? It … Read More
Logos: What makes them work Effective logos. A customer’s first impression of a company Logos are an interesting part of our culture. The development of a great logo is fascinating. Developing the subliminal messages a logo contains is both a science and an art.