Thrive Marketing helped this company create a brand identity for their new dancewear manufacturing company, which wholesales to dance retail stores across the US. The inspiration for the brand identity and accompanying marketing collateral is 1940’s Hollywood glamour. This is not only a big trend in the fashion world today, but also conveys the classic elegance that appeals to their high-end audience.
The new brand identity resulted in thousands of dollars of initial orders prior to manufacturing deadlines and even captured the attention of an international retailer who subsequently placed an order for several hundred pieces for their retail stores around the globe. The endorsement of such a well-known company exceeded the client’s expectations. The reaction in the dance world has been amazing. Editors of large industry publications are emailing the client monthly for permission to use imagery in their magazines as well as products to use in their own photo shoots.
The objective to create a memorable and powerful high-end brand was definitely met and can be measured by the abundance of orders from national and international retailers as well as requests for magazine editors to use the client’s photography and products in their publications.
Thrive Marketing won an AMA Spectrum Award for Best New Product Campaign for our work with this client.