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A Full-Service Arizona Marketing Firm? What do you really want?
An Arizona Marketing Firm Can Come in All Sizes and Shapes
When you ask an Arizona marketing firm about its range of services, the usual answer is, "We are a full-service agency." It is a somewhat loaded question because everyone who has worked in an advertising agency or marketing consulting firm has been asked that and they all seem to gravitate toward the same answer. The reason for that is because they think that's what prospective clients want to hear. What you really want in an Arizona marketing firm, though, is an agency that can do the things YOU want to do, and that probably will require some specialization.
Does full-service mean full service?
For an Arizona marketing firm, or anywhere else for that matter, the definition of full-service describes a company that can create and produce anything you want to do. Today, that is not what is really meant. In the days when almost all advertising was in magazines and newspapers, that was not terribly difficult to do. However, today, there are so many options and each has created its own area of expertise. When an agency says they are a full service agency, they mean they can do anything that YOU are likely to want in your own specific profile of marketing as it relates to its own capabilities, from concept to execution.
What promotional avenues do you look for?
There are many ways to promote your product and services. The question is, how deep do you want to go and how much are you going to spend? The formula you work out has to be one that is efficient for you. What gives you the greatest advantage for each dollar spent and what elements are just part of a broader agenda? Here are just a very few of the many ways you can advertise:
Billboards |
Television |
Certainly not an exhaustive list of marketing methods, but for every one you can think of, there are three or four more out there you probably would never think of.
Enter the Boutique Agency
As far as finding an Arizona Marketing Firm that is right for you, "Boutique Agency" is probably just as vague as the term "full-service marketing firm."
What has become known as boutique marketing agencies is not so much of a description of the agency as it is of the business model. The effort behind the business model is to accumulate the expertise and experience in a specialized area of marketing that suits the business needs of the customer's profile that is part of that business model.
An Arizona marketing firm that characterizes itself as a boutique agency is not necessarily smaller or more expensive, as the term may imply. A boutique firm is one that specializes in a particular area of marketing and is staffed with people who are highly experienced in those facets of marketing. Thrive Marketing, for example, operates with a boutique business model and specializes in marketing that enhances websites for greater sales. Enhancements to web business include refined designs of page layout and landing pages, website usability, search engine optimization, email marketing, logo and image design, and a focus on click-through success resulting in sales.
What does "full-service" mean to ThriveMarketing?
For Thrive Marketing, full-service means we are right there when you need us. We work all projects through to completion--meeting or exceeding your expectations. We operate with a boutique business plan specializing in making your website your best salesperson and making sure when your product or service is sought, your company will appear at or near the top of all search engine results listings.
Full-service also means working with you in strategic development and the execution of all the tactics pertinent to your developed strategy. We are experts in search engine optimization (SEO) and in the business benefits of leveraging social media.
With Thrive Marketing, you work with the principals—experienced, former senior-level executives working hands-on. We are skilled and award-winning in the nuances and opportunities of sales, print promotion, and web marketing.
Thrive Marketing is an Arizona marketing firm that is ready to tackle your challenges. We won't tell you what you want to hear; we will show you what you need to know.
Call us toll-free at (866) 521-0827 and let us evaluate your website and develop a proposal how Thrive Marketing can help you make your business thrive.
Learn how we can help you attract more clients,
by signing up for a complimentary marketing assessment.