Tablets Changing eCommerce: Plan Ahead for the Holiday Shopping Season

iPads, Touch Pads and Smartphones Are the New Shopping Carts There’s no question that smartphones and touchscreen tablets have changed the way people work, but they have also changed the way people shop. The reason isn’t just because of the convenient internet access either. Both phones and tablets have downloadable gadgets supplied by many retailers that compress the experience into …

Why Headlines Sometimes Don’t Work

From the ninth grade on, writing teachers, sales managers, copywriters, and others will tell you that you need to shout out your strongest benefit in your headline to attract the readers’ attention (just like everyone else’s headline). Although that would seem logical, it is not the most effective way to get better attention from the reader. So, how can so …