Unique Selling Proposition: Why You Need One

Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way? Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling proposition or USP, is … Read More